A MIXER FOR THOSE WHO MIX WELL, AND NOT FOR THOSE WHO DON’T.
What we are is a SoCal-based, organically-made super-delicious drink mixer.
Who we are is a company of people who share a single belief: The world is a better place when we mix well.
We always wanted people drinking Mixwell to consider it as a tiny acknowledgement that mixing, on every level, really does make the world a better place for all of us. Perhaps that’s a silly thing for a drink mixer brand to put out there… but what can we say? Our values are really, really important to us.
So important that we decided our ad dollars would go towards calling out the kinds of people who we don’t want as customers, the kinds of people we think are making the world worse:
People who coined the term, “alternative facts” in the face of objective reality.
People who stick “All Lives Matter!” on their bumpers.
People who win gold in the mental gymnastics for calling an attack on democracy “patriotic.”
“But why? Isn’t a company ultimately just about making sales?” Sure, if you don’t care where those dollars ultimately end up. Us? For example, we don’t buy chicken sandwiches from drive-thrus that send money to groups in countries where they support executing gay people.
So that’s what we believe. And we want everyone to know it.
We never really thought mixing well could be controversial. Except, wow. It is.
We know this could be, possibly, the worst idea ever.
But really… we really think it’s for the best.
Cheers,
Mixwell
